Are expensive shoes worth it? Testing Adidas, Nike, Under Armour (Marketplace)


Three…two…one! [Asha] Canada’s champs
are back… New season, new look. And our guys are sporting new
equipment, their kicks. Basketball shoes
are very important. It’s all about
feeling comfortable. [Asha] I wanna know how you
think your shoes help your performance on the floor. Gotta be sturdy.
A little bit light. Feeling the right fit. I’m nothing without my shoes. I’m not the fastest guy in
the world so any type of little advantage I can get. You know, basketball
shoes are everything. [Asha] The pros want
an edge and so do you. That’s why we’re doing something
we’ve never done before. Testing some of the most
expensive basketball shoes worn by the NBA’s biggest stars. 11 pairs in total. To see how they stack up against
cheaper shoes and ones that fall in the middle. -Let’s box it up.
-Let’s do it. [Asha] So, we’re shipping all
these shoes to a sports lab. Can we really put a
price on performance? [ Cheering and applause ]. We ask Raps fans
at Jurassic Park. Is it all about the shoes? The shoes are 90% of it. [Asha] That’ s a lot. And then 10% is talent? 10% is talent
because if you look good, you play good. [Asha] Companies spend a lot of
cash trying to convince you that their more expensive
shoes are worth it. [man] Having the zoom closer to
the foot definitely gives you more energy to accelerate. [Asha] With catchy claims like
“extra bounce on court” “premium locked-down feel” This is next level. [Asha] And the ability to “blow
right by defenders” thanks to a speed plate. So, does price
matter to you then? Price definitely matters to me,
price definitely does not matter to him, but yeah, price does
matter especially when you’re growing at his age, right. [Asha] Do you think if you
bought a cheaper shoe it would do the same for you on
the court performance wise? I don’t know. I wouldn’t buy a
cheaper shoe, though. I want to buy something
that I know is quality. [Asha] Same deal
for the Deer family. Let’s go! [Asha] When they’re not gaming
Jakari’s playing ball with his dad and coach, Dave. His mom, Linda, is
their team’s manager. How important is the
right kind of footwear? Very important. [Asha] Why? When he’s actually
playing obviously, we don’t want injury, right
that would be the first concern. I think the shoes are
more expensive for a reason, right, they put work and
technology and science and all that behind it. I think your shoe’s going
to cost like at least $230, it’s a pretty good shoe. [Asha] They care a
lot about shoes, because their young baller
has big basketball dreams. What’s your ideal
dream situation? To make it to the NBA. [Asha] Any team in particular? No. [Asha] No Toronto Raptors? What? [ Laughter ]. [Asha] All righty then. Let’s meet the Wades. They live for bball. Dad Greg coaches and the older
boys play so they buy sneakers on the regular. I’ll double check
that it’s sticky, and I’ll ask them
to check the sole, you know, out in the store. And, check the
flexibility, check you know, the fit on their foot. [Asha] And they pick shoes
carefully for performance, safety and most
importantly cost. Is the most expensive
shoe always the one to buy? It’s mostly name,
prestige, colorways, so I try to avoid those. I try to find the, you know… [Asha] Midrange? Yeah, try to find a
mid-range, right. Well, there’s a
budget aspect of it, I mean, they have
to be within reason. [Asha] Because top of the
line shoes for Greg and his sons would cost more
than $600 in one shot. Two families. One that believes high priced
shoes perform better and one that doesn’t. Let’s put it to the test. Now remember, we buy
11 pairs of shoes. Price tags range from $80
all the way up to 240 bucks. From major brands Nike,
Adidas and Under Armour. And our list includes shoes
endorsed by Lebron James, Russell Westbrook, James
Harden, and Steph Curry. Time to check up
on our sneakers. We head to the University of
Calgary’s human performance lab to see how things are going. Hey, Darren, nice to meet you. Nice to meet you. [Asha] Darren Stefanyshyn
is the CEO of Sport Insight, Bill Wannop’s the
project manager. Here’s what they’re testing for. Traction, how the
shoe grips to the floor. You need to have enough traction
between the shoe and the surface to be able to
perform the movements. [Asha] Cushioning stiffness. How compliant or soft the
shoe is under your feet. The more compliant a shoe is,
it tends to be more comfortable. [Asha] Energy return. How much rebound or
“bounce” you get from the shoe. We compress the shoe, and then
we measure how that known load rebounds or responds once we
release it. There is some research out
there, some very recent research that shows the amount of energy
that is returned can have an influence
on performance. [Asha] And forefoot bending
stiffness how easy it is to bend the front of the shoe. It’s been shown that with that
appropriate bending stiffness, you can actually perform better. So, we can have an indication
by doing these mechanical tests, how this particular shoe is
going to function or perform. The first celebrity endorsed
shoe dates back to the 1930s. Semi-pro baller Chuck Taylor
promoted these kicks for $3.25. This is the ripple sole. It’s been developed through
research the last five years. [Asha] Fast forward to
these sneakers in the 50s… Mike, what makes you the best
player in the universe? [Asha] Then the Air Jordan in
the 80s changed the game. With slick marketing
and the $100 price tag. The sneaker world
has never looked back. And the rising prices have come
along with soaring sales pitches like. “For the strongest” “Explosive
torque” And “zero gravity feel” Sounds good, but it
doesn’t mean anything. [Asha] Professor Benno Nigg has
been researching footwear for decades. Explosive torque
doesn’t mean anything. Zero gravity
doesn’t mean anything. I mean, we have gravity, period. [Asha] Why do you think
companies use those terms then? They think they
can sell more shoes. [♪♪] [Asha] Yup pulling in almost a
billion dollars each year in North America. You got the original
right there right? Yup, the original Jordans. [Asha] With diehard sneakerheads
waiting for the latest and greatest shoes to drop so they
can play in ’em and show ’em off. Back with the Deer
family, they’re about to give predictions for our test. Which shoes will
stand out from the rest? I would say the Lebron’s. [Asha] Adidas Next
Level, your pick. All right. This one was
mine, Adidas Harden. [Asha] They’re all
picking pricey shoes. What about the Wades? It’s like candy for
them to look at this. Their Christmas list is
being formed as we speak. I may as well go Curry. Curry 6. PGs. PGs as well. [Asha] The Wades play it safe. Picking shoes in the
middle of the pack. So which family is on the ball? [Asha] This is your Marketplace. 11 pairs of basketball
sneakers and days of testing. Will a more expensive
shoe perform better? Does price really
make a difference? The lab isn’t the
only test that counts. [♪♪] That’s why we’re out on the
floor with wear tester, Jay Tiangco. He’s got cred. I’ve got the
living legend himself, Spike Lee. What’s up baby. How you doing? [Asha] Co-founder of a sneaker
magazine and consults with big brands about their shoes. Jay is doing a real-world
test to see how the shoes feel. Under the watchful eyes of
kinesiology professor David Frost and basketball
trainer Shane Dennie. He’s not getting near as low
as he was in the last one. And literally every
step you can hear it. Every step has a sound. [Asha] Jay’s testing for things
that aren’t covered in the lab Focusing in on how the shoes
support his feet and ankles. I’d be curious to know how his
foot is fitting inside the shoe. It doesn’t look like it’s quite
fitting to his foot properly. [Asha] He’s done his
drills, but the test isn’t over. Now he’s doing what
many of us can’t afford, playing pick-up games in 11
pairs of shoes to see which one feels the best. Hey just got finished playing
in the Nike Kyrie Flytrap 2s. This one has a little
compression band on the forefoot. [Asha] Documenting the
three weeks with video diaries. Hey everyone, I just finished
playing in the Adidas Next Level. Yeah, no laces whatsoever. Just finished
playing in the PG 2.5s. It felt really good on foot. [Asha] Alright Jay
it’s been a long haul. This is the moment of truth. What are you picks? The Nike Lebron 16s,
the Under Armour Curry 6, the Adidas Dame 5,
the Nike PG 2.5, and the Under
Armour Lightning 5. [Asha] Good to know! Jay gave top marks to some of
the most expensive shoes and ones that land in the middle. Will Jay’s personal feelings
on support match up with the results from the lab? But first let’s check in with
Jakari Deer who’s dominating on the court. In this league he plays with
Spencer Wade from our other Marketplace family and Greg
coaches from the sidelines. The kids play scrappy ball and
dig themselves out of a hole. But in the end… I think we tried hard as a team. Did our best. Did as much as we can. [Asha] ..our
families come up short. Could a different shoe
provide an advantage? If it comes out that a $240
shoe is a lot better than a $160 shoe, I’m not going to deprive
my kids of that additional performance. [Asha] Time to find out. The lab results are in. Are you ready to find out
which shoes made the Marketplace starting line-up list? Here we go first up the
Nike Lebron 16 at 240 bucks. Wow. [Asha] So, the Lebron did really
well in cushioning stiffness and it also did well
in energy return. Jakari you were the only one
who picked the Bron for overall performance. Yeah. [Asha] What do you think now? I think I made a good choice. That they’re one
of the top five. [Asha] Okay, is Jakari onto
something? [Asha] This is your Marketplace. Basketball is back. And all eyes are
on Canada’s team, the Raptors. For me, it’s just about comfort. You want the shoe to be
comfortable and give you a lot of support
especially for a big guy. Make sure it has on a high top
and that’s the most important thing on the shoe. Be able to move and stuff. That’s what I really go for. [Asha] That’s what
the pros look for. Let’s go Raptors! [Asha] But what about you? And how much are
you willing to pay? Cheap, expensive, at the end
of the day they’re just shoes. Doesn’t improve your game. They’re just shoes. [Asha] Two ballers, can
you tell? Costs to be the boss. Snoop Dogg said it best. Pay the costs to be the boss. [Asha] Is he right? We sent 11 pairs of basketball
shoes ranging from $80 to 240 bucks to a university lab
for testing. And now we are revealing
the results to our basketball families. One of our top five, the
Nike Lebron 16 at $240. They are comfortable. [Asha] What else is on the list? The $200 Adidas Harden Volume 3. -Oh wow.
-Oh my god. [Asha] The shoe was near or at
the top for starting or stopping traction and also got top
marks for energy return. Next up the Jordan
Why Not Zero.2 at $170. Oohh. Not bad. Why not? [Asha] Sport Insight found that
it was comparable to the Lebron 16, one of our
most expensive shoes. Also, at the top, the Adidas
Dame 5 at $165 a good overall performer. Okay, guys. We’re down to the last shoe in
our top five starting lineup. Wanna hear what that shoe is? [All] Yes! [Asha] The Adidas
Pro Spark 2018 at $95. What? [Asha] Let that sink in. I’m quite surprised that
they’re in the top five, because there’s a big gap
between the Lebron’s and the Adidas. That is crazy. I don’t even know
what to say because, if I saw $95, I would
immediately look elsewhere. [Asha] And it
ranked well in traction, in energy return, in
cushioning, I mean, this shoe did solidly. I think Dave’s
speechless right now. What blows me away though is the
fact that it could hang with the big boys right there. For that price, why pay $240
when you could pay $95 and look like just as much of a star. [Asha] The team at
Sport Insight agrees. None of these shoes performed
poorly in any of the tests that we did. There was no correlation between
price and any of the mechanical properties we investigated. So, just because you’re buying
the most expensive shoe doesn’t mean that it’s going to excel at
all these mechanical properties. And what you value in that
particular shoe is going to be different for different people,
and you might be prepared to pay for certain things that other
people might not be prepared to pay for, but, again, the price
is not going to dictate the total functional characteristics
of a particular shoe. [Asha] We contact all the big
brands in our test to find out why some of their shoes are
more expensive than others. Adidas and Under Armour
don’t respond to our questions. But Nike says it considers
a variety of factors when determining price
including cost of materials, manufacturing, and the
selling of its products. Marketing professor Avni Shah
agrees there may be many factors involved but says there could be
something else at play. Is some of it hype? Oh, absolutely. The price itself is not
just simply the materials, but the whole kit and caboodle
of the website and display of everything and the box. Even like the
celebrities who get paid, right? We’re all paying a fraction
of Lebron’s 500 million. It’s not like
Nike’s eating that cost. You have to be able to
communicate and sell your product, these are brands
that are selling shoes. [Asha] Now that the
serious stuff is over. Let’s play ball. These families now say they’ll
make different “moves” the next time they sneaker shop. Maybe not the cheapest
shoe is always the worst. Don’t judge the
book by the cover. Would we look at a cheaper shoe? Absolutely. The ones that
people wear the most, they’re not always going
to be the better ones. Sometimes you don’t have to
pay that much to get the same performance. If my parents won’t really
let me get the highest one, it doesn’t mean I’m
going to get the worst shoe. [Asha] Because what matters most
is not how much you pay but how you feel when you play. This is your Marketplace.

93 Replies to “Are expensive shoes worth it? Testing Adidas, Nike, Under Armour (Marketplace)”

  1. In hockey. This would matter more 😅. Skates especially. You don't need a $1000 top of the line skate, but there is a major difference between the $200 and $300-500 one. The materials totally changed and the boot of the skate is stiffer with the $300-500.

  2. The Nike shoes banned from marathons and the one worn by the dude who broke the 2 hour Boston marathon….. Those shoes…

  3. You get what you paid for. The brand name & the kids building em in a sweatshop. Do they build the shoes faster? 🤔

  4. These kids won't stand a chance getting to play in the NBA. Judging by how tall their dad's are, they won't be tall enough.

  5. The shoes are good in style but they are all the same. Isn't just me that buying shoes for only the style and price is not worth it

  6. You can’t really trust NBA players when they talk about shoes. All those guys are sponsored by shoe companies and they have a financial incentive to push expensive shoes onto consumers. I’m only a casual basketball player, but I never noticed any difference in how I play whether I’m wearing Jordan’s or Walmart shoes. As long as they have decent ankle support, I’m good.

  7. I wish you would have done this with running shoes, and seen if the the nike next% or other carbon fiber plated shoes gave an unfair advantage, but maybe the IAAF is doing that now and/or it's just not worth doing for Marketplace or not your thing

  8. Love this report! also that's why someone like me that just wants comfort, goes to winners and gets a $50 pair of sneakers

  9. I bought the LeBrons because he's a big guy and if those shoes can lessen the impact he's taking. There good enough for me. They were by far the most comfortable shoes ive worn and protected my ankles.

  10. I only buy shoes for two reasons: casual walking and hiking. The shoes I buy are what I TRY on, first, and feel comfortable for my feet and lifestyle, regardless of price.

  11. love the wrapping up. everyone learns something new and gets to have fun! and prices of shoes (and money) are getting out of hand

  12. 90% that guy basically says that I can beat Kevin Durant without shoes on, maybe I can do it now, but not after his recovery.

  13. I value cushioning alot. My feet hurt easily and I want them to feel like I'm walking on clouds (sort of). But someone else might want to be closer to the ground. I also love shoes with a bit of floof in them for outside wear in all seasons but summer, since I'm cold.

  14. if the person is too light or too heavy for the rubber stiffness then it won't "return energy" and it's the same equation if you consider traction is also based on rubber stiffness which is based on the user weight.

  15. My friend said I'm crazy for spending a hundred on shoes but I think he's crazy because he spends a hundred a week on cigarettes

  16. There’s no science to tell you what the perfect shoe is for basketball. Each person who wears a basketball shoe is a unique individual. You could argue more persuasively there is a perfect shoe for each person, but it varies according to the person’s unique gait/mechanics. Anyone who plays basketball for any length of time understands this, which is why there isn’t only one particular shoe on the market.

  17. People buy based on emotions, not for functionality. Do you want Lebron's shoe or some no name's shoe? Would you pay more for something that signed by someone you idolize??

  18. basketball shoes are all about supporting your favorite NBA player.
    Most of the people are missing the point. Its only about basketball shoes and not your walking shoes.

  19. I would like to have seen real cheap shoes part of this test. Like the $30 range shoes sold at places like Walmart. Would have been interesting to see how they would fare in those tests.

  20. It's true for most of the products. After certain price point diminishing return kicks in. People pay mostly for bragging rights.

  21. These prices are way off wtf they on. Lebron 16 not 240 and the damn adidas next lvl going for 80 at Marshall’s. Harden go for 140

  22. Funny seeing this now. I remember that annoying reporter detracting from every game-related question asked during the Playoffs.

  23. Here in the US i refuse to pay more than $55 for any shoes – despite what I can afford. They are only shoes. Starting this competition at $80 is bogus

  24. Here’s the deal, the shoe does nothing if you aren’t good, but if you are good but the shoe is trash it could make you worse

  25. why doesn't this lady test all the expensive handbags she has in her closet? at least shoes serve a purpose and the proper shoe will prevent injury/increase performance

  26. they are pulling the prices out of no where if you look it up the adidas shoe that is "240$" is actually like 110 on most sites

  27. i feel like its up to personal opinion. People buy shoes for the hype and cuz they look sick. Personally my major thing when looking for ball shoes is ankle support. Everytime I play ball in regular shoes my ankles are sore and I roll my ankles once or twice whenever I play.

  28. Electricity charge is up by more than 50% in Ontario starting in November, yet you are reporting and testing the sport shoes. Nice job, CBC.

  29. I prefer a $1 shoe from a flee market and stink it up than a $300 shoe from some fancy shoe store and stink it up

  30. I'll just stick with my white school shoes that every Malaysian use to school cause' I'm broke, nor does my parent could afford it for me 🙁

  31. basketball requires… a ball… and companies decided to milk it anyway with the overpriced shoes.. viva capitalism 😀

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