Confused about m-commerce?

Hi everyone, I’m Michael de Jongh and welcome
to our latest addition of our video entry for this confused about m commerce. And today
I’m going to talk you through the different m-commerce players and how they play and different
roles they operate in the market. Lets start off by understanding the confusion that is
often thought about between digital and physical goods. And we’ll start with digital and that
for us is anything that is consumed on a device and downloaded off one of the app stores.
whereas a physical good or service can still be downloaded off the app store but consumed
off device and the obvious example for that could be restaurants, if you’re ordering a
takeaway etc obviously you’re not going to eat that across your phone, you’re going to
eat that in person. So a physical good or device. Then we move into the strange world
of phygical which is a blended mix of digital and physical goods, and without trying to
confuse that’s a digital good or service that can be consumed across different devices.
A really cool example of that is the Skype model. Where you buy Skype top ups and you
might use that on your phone but also on your laptop or pc or whatever. So lets look at
the different players in the market. So we’ll start off here, and consider top up programs
and mobile top up. generally used to top up your phone or device, be that walking into
a store and picking up a voucher, scratching off the code and then inputting it into your device
and that be in different amounts of money and that is mobile top up basically broken
down. And now they offer the ability for their loyal customers to do that through a native
app as well and perhaps make it through a debit or bank transfer to perform your top
up as well. And then we move on to the world of mobile remittance, remittance is generally
used, certainly within the developed world, seeking funds out into more emerging markets.
So a really good example of that is some of my work historically is involved working in
the middle east, where you might have a lot of Filipino or Indian workers and they queue
up on a Thursday to get their payment generally in cash, and then queue up at a western union
store to remit half of their money back home to their home country or country of origin.
And now we can do that in a very cool way, with your mobile applications and mobile provider.
So no longer do you have to wait in line to physically be paid, your salary can be paid
to your wallet on your device and then you can remit straight from your phone and the
cash out functionality in other words, the person in your country of origin when they
want to get those funds they build up that distribution model be it a kiosk or shops
or wherever your local point is, and they get the cash and receive the funds. And then
we move out to mobile wallet providers and there is a whole range of mobile wallet providers
out there today. But essentially what those guys are providing is a service where by you
can plug in your funds or mechanism of paying for digital or physical goods over the internet
and what they do is they provide a security layer so that your card details or bank details
aren’t transmitted over the web. And then you can pick your store value of choice be
it a debit card or credit card or bank account and use that to settle with the merchant that
you are trying to acquire goods or services from. And then we move into the world of mobile
pos or mobile point of sale, and there is a number of players in this market. Ranging
from Square out in the States that are now starting to come to Europe, to Izettle and
of course PayPal. And those guys offer functionality for individuals or small traders to now accept
card payments in a very cool, unique way. And they do that in a number of different
ways. You can either have a device that is paired by bluetooth or some of the newer devices
now simply slot into the headphone jack and allow you to swipe the card and accept the
payment on the fly. And the app store billing, we’ve spoken about some of the app store today
when we spoke about the digital world, but the app stores and carriers the likes of Apple, Google
it could be Microsoft with their marketplace app store and the carrier billing proposition.
So look at what they’re doing and again, from my background I’ve worked with a ton of carriers
that offer this as a real proposition and a value for consumers to pay for goods and
services. And what they do, is they allow you to attribute that merchant’s product,
the cost of it straight onto your carrier bill. So no longer do you have to walk around
or look around for a card or other way to pay but just simply add it to your phone bill
in a credit way, or for it to be taken off your pre-pay balance. And of course there’s
judo, and you know what we do. We’re providing card payments for native apps. And we do that
in a very cool way and a very simple way and to learn more please visit

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