The proper functioning of a marketplace
is related to the relevance and seriousness of the sellers. Consequently, it’s essential
to identify them in order to recruit them efficiently. Competitive intelligence
and the use of relevant keywords on the search engines are
means of effective identification. However, make sure sellers are reliable before starting the decisive recruitment phase.
Highlight your strengths, the attractiveness of your business model
and finally the ease of use of your marketplace. Because you have to make the sellers want to register and stay. We therefore advise you
to accompany your sellers and propose adapted offers or services
to their needs. Finally, the added value is the
key word of recruiting your sellers on the marketplace platform.
Offer them a real user experience they will be more inclined to integrate your marketplace and above all to stay there !