Welnick Marketplace & Liefgreen Seed Co.


[MUSIC]>>WOMAN: THE WELNICK
MARKETPLACE WAS THE “WHOLE FOODS” OF ITS DAY. [MUSIC] YOU COULD GET EVERYTHING HERE. IT INCLUDED A BAKERY. IT INCLUDED FRESH PRODUCE FROM
LOCAL AREA FARMS, AND THEY EVEN HAD FRESH FISH THAT WAS SHIPPED
IN ON THE TRAIN EVERY SINGLE DAY. [TRAIN WHISTLE] AND IT WAS A PLACE WHERE ANYBODY
WOULD COME TO SHOP. YOU HAD THE SOCIETY WIVES THAT
WOULD SHOP HERE. YOU WOULD HAVE THE WORKING CLASS
WOMEN THAT WOULD SHOP HERE. EVERYBODY WENT SHOPPING, BECAUSE
IT WAS THE FIRST TIME, REALLY, THAT YOU HAD EVERYTHING IN
ONE SPACE. [MUSIC] LIEFGREEN WAS BUILT
SIMULTANEOUSLY. IT WAS LESS FANCY. IT WAS A FEED AND SEED SHOP,
WHICH SEEMS FUNNY TO US TODAY, BECAUSE WHY WOULD YOU HAVE THAT
NEXT TO A HIGH-END GROCERY STORE? BUT OF THE DAY, YOU HAD
VEGETABLE GARDENS, AND YOU HAD CHICKENS, SO OF COURSE YOU WOULD
HAVE FEED AND SEED NEXT TO SOMETHING ELSE THAT YOU USE
DAILY, WHICH IS A GROCERY STORE. [MUSIC] [MUSIC]>>ANNCR: BUILT IN 1927, THE
WELNICK BROTHERS MARKETPLACE AND LIEFGREEN SEED COMPANY WAS A
MAJOR FIXTURE IN PHOENIX. TODAY, IT’S VYING FOR THAT SPOT
AGAIN. BOTH BUILDINGS ARE IN THE MIDST
OF A MAJOR TRANSFORMATION. DEVELOPERS JAMES KUYKENDALL
AND PAT CANTELME HAVE SOME BIG PLANS.>>MAN: THIS PROJECT WAS
SUGGESTED, AND WHEN I FIRST CAME DOWNTOWN TO LOOK AT IT, I LOOKED
AROUND WEST VAN BUREN AND I WENT, “I DON’T KNOW IF I WANT
TO HAVE ANYTHING TO DO WITH THIS AREA. IT’S PRETTY ROUGH, AND THERE’S A
LOT OF EMPTY BUILDINGS.” THEN WHEN WE LOOKED INTO IT, AND
I FOUND OUT ALL THE EXCITING THINGS THAT WERE GOING TO BE
HAPPENING IN THIS AREA OVER THE NEXT COUPLE YEARS, IT TOTALLY
CHANGED MY MIND. I DECIDED, “YOU KNOW WHAT? THIS IS A GREAT PROJECT, AND
IT’S A PROJECT I WANT TO BE INVOLVED WITH, TO HELP RESTORE
THIS PART OF WEST VAN BUREN, AND TO TAKE AN OLD BUILDING THAT
MIGHT HAVE OTHERWISE BEEN DESTROYED, AND BRING IT BACK
TO LIFE.”>>ANNCR: MICHELLE DODDS IS THE
HISTORIC PRESERVATION OFFICER FOR THE CITY OF PHOENIX.>>FITZHUGH AND BYRON WERE THE
ARCHITECTS FOR THE BUILDINGS, AND THEY DESIGNED MANY OTHER
FAMILIAR BUILDINGS WITHIN THE DOWNTOWN AREA,
SUCH AS FIRST BAPTIST CHURCH, AND ALSO THE WALKER BUILDING,
WHICH IS JUST ACROSS THE STREET FROM CITY HALL. HISTORIC BUILDINGS ARE SO
IMPORTANT TO THE VITALITY OF OUR CITY, ESPECIALLY IN THE DOWNTOWN
AREA. PEOPLE WANT TO BE IN HISTORIC
BUILDINGS. THEY HAVE A UNIQUE CHARACTER,
THEY HAVE A HISTORY, AND PEOPLE REALLY ENJOY BEING IN THOSE
BUILDINGS, AND WE HOPE THEY’RE AROUND FOR A LONG TIME FOR
FUTURE GENERATIONS TO ENJOY.>>ANNCR: IN 2001, CITIZENS
APPROVED $14 MILLION IN HISTORIC PRESERVATION SPENDING. THAT NUMBER INCREASED TO
$13 MILLION IN 2006, AND $15 MILLION IN 2009. THE WELNICK WAS CONVERTED TO
A PRINT SHOP IN 1967. IT LATER CLOSED AND THE BUILDING
SAT VACANT. IT WAS SET TO BE DEMOLISHED IN
2010, BUT FAST-FORWARD TO TODAY. THESE HISTORIC PRESERVATION
FUNDS ARE HELPING MATCH THE DEVELOPER’S INVESTMENT FOR
REHABILITATION.>>YOU SEE SOME AWNINGS THAT
WERE JUST ADDED BACK TO THE BUILDING THAT WERE THERE
HISTORICALLY. REPAIRS WERE MADE TO THE ROOF,
AND YOU CAN SEE THAT IT IS QUITE AN ORNATE BUILDING. SO THE BUILDING IS REALLY
BROUGHT BACK TO LIFE, THANKS TO SOME OF THE HELP FROM THE
PRESERVATION BOND FUND. [MUSIC] [MUSIC]>>RAMPY: THE WELNICK IS VERY
ORNATE, AND YOU HAVE THE FISH ON THE OUTSIDE ON THE COLUMNS, AND
YOU HAVE THE CURLIESQUE, AND THEN YOU HAVE SHIELDS THAT HAVE
THE W AND THE M OF THE WELNICK MARKETPLACE, YOU HAVE AN AWNING,
AND YOU DO HAVE WINDOWS UP ABOVE FOR NATURAL LIGHT. [MUSIC] AND THEN OVER AT THE LIEFGREEN,
YOU HAVE TWO ACTUAL ENTRYWAYS THAT ARE INSET FROM THE
BUILDING, AND THEY HAD MORE DETAILING. THAT’S WHERE WE SAW THE GO
SIGNS, WHERE THEY PAINTED THE STOREFRONT. AND IT WAS A SIMPLER BUILDING. THEY WERE BUILT WITH SUCH
AMAZING QUALITY AND A SENSE OF AESTHETIC THAT WE DON’T ALWAYS
SEE. WE’VE BECOME VERY UTILITARIAN. AS THE WORK PROGRESSED, AND WHEN
WE WERE TAKING THINGS AWAY THAT HAD BEEN PUT IN, LIKE DROPPED
CEILINGS, THAT’S WHEN WE DISCOVERED CERTAIN TREASURES,
LIKE ORIGINAL TRANSOM WINDOWS, AND ORIGINAL BASKET-WEAVE TILE. EVEN SKYLIGHTS. THE RAFTERS THAT ARE AMAZING. [MUSIC]>>KUYKENDALL: THE SIZE OF THESE
TWO BUILDINGS, WE COULD HAVE A RESTAURANT, WHICH WOULD HAVE
FRONTAGE ON VAN BUREN AND FOURTH. WE’RE LOOKING AT POSSIBLY A
BREWERY TO TAKE OVER THE LARGEST PORTION OF THE WELNICK
BUILDING, AND THE LIEFGREEN BUILDING, WE HAVE FRONTAGE ON
THE FRONT, WITH STOREFRONTS ON VAN BUREN, SO WE’RE LOOKING TO
HAVE SOME RETAIL. WE HAVE A LOT OF INTEREST IN THE
BUILDING RIGHT NOW. SO WE’RE TRYING TO FIND THE
RIGHT MIX FOR THIS AREA, TO COMPLEMENT THE DIFFERENT
BUSINESSES THAT WILL BE HERE. [MUSIC]>>DODDS: I AM SO EXCITED TO SEE
THE REHABILITATION OF THESE TWO WONDERFUL BUILDINGS. THEY’VE BEEN VACANT FOR OVER
10 YEARS, AND THEY’VE BEEN THREATENED WITH DEMOLITION IN
THE PAST, AND NOW THEY ARE BEING REHABILITATED AND THEY WILL BE
THERE FOR FUTURE GENERATIONS TO ENJOY. [MUSIC]>>ANNCR: IT’S AN EXCITING TIME
FOR PHOENIX, AND C.E.D. DIRECTOR, CHRISTINE MACKAY,
KNOWS ALL ABOUT IT.>>WOMAN: THE WELNICK MARKET
IS PLAIN KEY INTO THE REVITALIZATION OF THAT VAN BUREN
CORRIDOR, PARTICULARLY WEST OF CENTRAL AVENUE. NOW YOU HAVE THIS WORKFORCE WHO
WANT TO LIVE WHERE THEY’RE CONNECTED TO. THEY WANT TO BE PART OF THEIR
COMMUNITY. SO THAT VAN BUREN CORRIDOR WILL
HAVE RESTAURANTS AND BREW PUBS AND TECHNOLOGY COMPANIES, AND
LIVABLE SPACES. I THINK WHAT’S SO IMPORTANT
ABOUT THAT AREA IS THAT YOUR LIVING ROOM WON’T BE IN YOUR
APARTMENT OR YOUR HOUSE. YOUR LIVING ROOM WILL BE
OUTSIDE.>>KUYKENDALL: I’M VERY EXCITED
AND I’M REALLY PROUD TO BE A PART OF THIS PROJECT. I WANT TO SEE THIS BUILDING HERE
LONG AFTER I’M GONE, AND SO I THINK IT’S THE RIGHT THING
TO DO. PHOENIX HAS SO FEW HISTORIC
BUILDINGS, AND SO FEW OLD BUILDINGS, THAT IT’S VERY
IMPORTANT TO TRY TO SAVE EVERY ONE OF THEM THAT WE CAN.>>THIS BUILDING ITSELF TELLS
THE WHOLE STORY OF THE CITY OF PHOENIX. THIS IS PART OF THE ORIGINAL
TOWNSITE THAT WAS MAPPED OUT IN 1895, AND IT TELLS THE STORY
FROM GOING FROM RURAL FARMLAND TO A DOWNTOWN CITY,
TO A DETERIORATED URBAN CENTER, TO NOW A REVITALIZATION,
WHICH IS REALLY LIKE THE NAMESAKE OF THE CITY, “PHOENIX.” CLOSED CAPTION PRODUCTIONS
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