Why B2B organizations need to take an API-first commerce approach with Brady Behrman

Brady: When evaluating ecommerce platforms, [an] API-first approach is mission critical. You’re going to want to extend particular behaviors, build experiences for particular types of channels. You have direct B2B, you have integrated B2B with procurement networks. You’ve got B2C, B2B2C. You’ve got all these different channels. And when having an API-first approach, this headless approach – makes it possible to extend behaviors and functionality without having to reinvent the wheel or build a whole bunch of custom modules and stacks and technology and so forth. So, as you are evaluating commerce platforms, be mindful of “APIness” and embrace APIs. Because that is the way of the future for commerce.

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